Stitch magazine should be named "Stitch: The Expensive Sewing Magazine"

I was in Borders Bookstore yesterday at lunch time.  I thought I'd get a small latte and a magazine.  I buy an occasional  latte and sometimes a magazine that seems to have a few appealing ideas when I thumb through it. 

There were only two general sewing magazines there.  I already had the issue of "Threads," so I grabbed "Stitch."  I didn't find anything particularly appealing to me thumbing through, but there was nothing else.  When the total came to over $18,  I was in shock.  I think the cashier recognized buyer's remorse when I listed backward with eyes wide muttering a long, "wow."  She offered to take it off, but I figured there is nothing like being ripped off once to learn the lesson about checking prices before reaching the cashier.  I really wanted something to read, too.  Stitch has a list price of $14.99--not $15, $14.99. 

The magazine is very nicely made.  It's eye candy.  It is on the upper level of sewing magazines.  I'd call it a hip version of Sew Beautiful.  It has two ideas that I might use--I counted.  They're things I've seen before, with a slight change.  I will use none of the patterns included in the magazine.  Most patterns require going online and downloading as a PDF.  I expect that a magazine will show some old ideas with new fabrics or a bit of a twist. Frankly, there is very little in Stitch that I haven't seen on the internet for free. 

I don't expect to pay $14.99 for any magazine.  I won't be again.  I could have gotten the book I blogged about yesterday, "The Feisty Stitcher" for less,  not been bombarded with advertising, had a better quality paper product that would hold up over time, and used most of the ideas included.  If all those ads couldn't bring the price down, maybe they should consider a smaller magazine.  How about leaving out the stuff that some one has already put on the internet free?

There was an ad that offered a sweepstakes entry.  I thought I'd enter in order to have a chance of making this magazine pay off.  As it turned out I would  have to drive across the state, buy a book  with a list price of $29.99, and, then, the  participating store would give me an entry form.  In fairness further down the page from the "go to a participating store, buy the book, and get an entry" information, there was a small note saying no purchase was necessary. They lost me at the 12-hour trip anyway.

Expensive lessons learned:  check prices, check prices, check prices, don't bite the bullet, return the overpriced item immediately so you don't end up blogging about what an idiot you've been.